How to Sell Online
First
off, I hope I caught you in time...read
What to Sell? from the link at left or
above, then
come back...
There are so many
things to learn when you decide to sell a
product, info product or service online.
Smart marketers call
it 'direct selling' - and it is a skill
that you'll want to master over time to
increase your income.
So much of direct
selling has to do with your copy - the
printed words you use to 'pitch' your
product. You'll have to write to the
intended reader, in a style that 'speaks'
to them.
You'll have to build
their confidence and trust in you. You'll
have to overcome their skepticism and the
market glut.
You'll have to be easy
on the eyes and a pleasure to read,
without being boring or flat.
You'll have to follow
up with your leads (that's why you need a
subscriber list). And you'll have to be
prepared to change your marketing plan if
what you're shooting for isn't working.
You'll have to be
diligent in tracking and testing your
efforts - to see what works and tweak your
copy accordingly.
That's all the bad
news for the new entrepreneur. The good
news is that you can earn as you learn -
just promise me - never stop learning! The
more you learn about selling, marketing
and working online, the more you will
earn. Every month my income goes up -
every month I read, learn, digest and test
new techniques and skills.
For the first year
that I worked online I invested over 20%
of my earnings back into my business -
yes, I bought a new laptop and some other
office equipment, but mostly I bought
information from other online marketers.
Information that I quickly put into
practice and the results were fantastic to
say the least!
You can sell one
product through a mini-site, or many
products on a content site. You can sell
products on ebay, or open your own yahoo
store - but it all boils down to
understanding your market, writing to
them, testing and applying new
knowledge.
Have a browse around
this website and see if any of the online
marketers appeal to you - if any of their
free courses or products interest you.
And, if you have a
marketing question, be sure to hit my blog
and ask away. If I can't answer your
questions, I've got a few friends around
to help out!
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