Selling Products or Information Online

So you've decided to enter the online world of making money...

You probably assume that once you've decided what you'll sell you'll then need to know the best ways of reaching and enticing your market. 

But actually that's just a little backward and I hope I caught you in time...

Some marketers will say there's a market for every product, and they're probably right in a sense. After all, just this week I heard of the most bizarre product that was selling online - to a very tiny and unbelievable market - and their sales were...low, but at least they were making sales right?

The product was a reproduction of an ancient musical instrument. Pretty tight niche wouldn't you say?

Here's what I want you to think about before you've got 1,000s of a product all lined up or hours invested into an info-product.

The first step in the process is to actually find the market you want to sell to online. Then find or create the product.

Why?

Well if you know your market first, you'll also know how much they're willing to pay for your product. You'll know how many products you can expect to sell in a given month. You'll know, after all that, whether or not it is worth your time and effort creating, obtaining or marketing your product. (And you might just drop it and find a more profitable market as a result.)

So, how does a new online entrepreneur find a hungry market? Through research. I know, dreadfully boring task. BUT, once you've done the research a few times I promise you'll get very excited when you charge forward into profit - and not work yourself to the bone trying to sell ancient musical instruments.

Do your research, get to know your market, determine the price you can set and only then, invest your time into marketing.

Researching products online generally begins with keywords - the frequency at which particular keywords are typed into search engine search boxes. After awhile researching ideas and markets will become part of your business 'sixth' sense, but if you're brand new to online research I strongly suggest choosing a market that you have an interest in - say gardening or auto restoration - and researching keywords around that market. In short order you'll see markets that are under-served for the volume of interest and can then consider a product or service to market.

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To learn about researching the marketplace for info product sales online, you might like to check out "What's My Ebook Idea Worth?" at Idea Secrets. The report is less than $20 and will walk you through keyword research.

Before you get into all the nitty-gritty keyword research I thought you'd like to spend 5 minutes and get a quick idea of the work involved. (Free video here).